Something happens when you spend your days reading and writing skincare articles, talking with green-beauty retailers, and hanging out on Pinterest: you start spotting trends. While we expect some of 2017’s trends to carry on into the new year — like face masks, self care, and facial oils — we’re really excited about the newcomers picking up steam.
These are eight of the clean, green and cruelty-free beauty trends that will be elbowing their way into your social media feed in 2018.
Locally Sourced Ingredients
Taking a cue from their culinary counterparts, more green-beauty brands will source their ingredients locally in 2018. They gain more control over quality and reduce transport impacts, while eliminating mystery around what’s really in their products.
It’s also a chance to show off local fountain-of-youth ingredients, like MAHALO Skin Care’s Hawaiian kukui oil and vitamin C-rich noni and Alaska Glacial Mud Co.’s mineral-rich glacial mud sustainably gathered from the Copper River Delta in Alaska. Laurel Whole Plant Organics sources from farms within 100 miles of her Bay-Area Open Lab. Long time green beauty favorite, Tata Harper takes it one step further with their own on-site farm in Vermont.
Recommended products with locally sourced ingredients:
California kicked off 2018 by joining the growing list of states with legalized recreational marijuana. Clean skincare brands are taking advantage of mainstream acceptance by researching and innovating cannabis-derived ingredients.
CBD, a non-psychoactive medical compound from weed, has been getting a lot of buzz. It and hemp oil don’t offer a marijuana high, but both are believed to have serious anti-inflammatory benefits. Case in point, the founder of CBD-enhanced line Crave was searching for something to treat her decades-long battle with Rosacea. Spoiler: she found it.
Products with CBD or hemp to shop:
Beauty from the Inside Out
Beauty supplements were huge in 2017 — pills, potions, patches and even injections. With big retailers including Nordstrom recently adding new in-store wellness outposts, we’re expecting them to go even bigger in 2018. Beauty from the inside out just makes sense.
Moon Juice, Sun Potion and other green pioneers of this trend are seeing a rise in popularity, enjoying attention even from the big glossy fashion magazines. Meanwhile, newcomers like The Beauty Chef, HUM and makeup brand Jane Iredale have come on the scene to meet spiking demand, and more are sure to follow.
Popular skincare supplements:
Beauty gadgets have been on the rise for a few years, with dry brushing, microneedles and cleansing brushes, but dermal rollers just started to hit big in 2017 — especially the jade ones. They’ve been receiving rave reviews from beauty bloggers, like Organically Becca, and are relatively inexpensive. It doesn’t hurt that they look beautiful on your vanity!
They’ll continue to trend in 2018, as other skin beautifying gadgets also arrive on the scene. What will be the new jade roller or konjac sponge? Our guess is that you’ll be seeing more stone and crystal options like the Rose Quartz, Jade or Amethyst Facial Rollers from Skin Gym. We also see more high-tech beauty devices in our future.
Beauty gadgets for glowing skin:
Beauty for Jocks
With wellness on everyone’s mind, this one seems way past due. We’re expecting the presence of sweat-proof, workout-ready beauty products to gain in 2018. Mainstream, conventional brands — like cruelty-free, but not so “clean,” E.L.F. — have launched new active collections and are cashing in. However, green beauty really is perfect for the category. Redness control, healthy ingredients, and cleaning skin without over stripping is kind of its thing. Plus, the abundant use of clay in natural makeup absorbs oil and sweat while keeping pores clear. Our prediction is that you will see more green brands marketing directly to runners, gym rats and yogis.
2018 will be the year we stop neglecting the majority of our skin! If you’re under the age of 30, you may not be aware that wrinkles extend beyond crows feet. Your hands, elbows and décolletage will soon tell you otherwise. We’re quick to switch up our skincare ritual with thick face creams in the winter, but show the rest of that body some love with heavy duty moisture, antioxidant-rich ingredients like rosehip oil and exfoliators like alpha hydroxy acids.
Skin loving body care:
Down with Palm
People all over the world are slowly waking up to the grave destruction caused by the palm oil industry. This may be the sleeper trend for 2018. It’s a big one and just beginning to really gain traction, as shoppers become more comfortable reading labels and asking questions. They’re also more willing to put their money where their beliefs are. Boycotting companies whose ethics don’t match their own, and spending a little more for sustainability, is the new norm. Go, Millennials! Brands like Earth Tu Face are outspokenly opposed to using palm. Axiology also partners with Orangutan Foundation International which is dedicated to protecting orangutans, “the people of the forest,” whose habitat is rapidly disappearing due in major part to palm. Besides, there are plenty of other ingredients out there!
Palm oil-free products:
More Natural Deodorants
In 2017, natural makeup brand Vapour added its first deos and indie brand Schmidt’s Naturals garnered enough mainstream interest that it was acquired by giant Unilever. Why the sudden widespread demand? Along with an increased interest in general wellness, there has been growing fear around applying aluminum and other harmful synthetic antiperspirant ingredients close to lymph nodes and breasts. Natural deodorant options were very limited in the past, and finding one that works with your specific body chemistry is key. This year, more are coming to market using new formulations and new ingredients. If you haven’t already, we’re betting that you will find your holy grail deodorant in 2018.
Aluminum-free deodorants that work:
Have you noticed these trends? What predictions are you making for 2018? How was your new year :-)? Share your thoughts, advice or questions in the Comments section, below.
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